Chase McKnight Rejoins Music Tribe/AVL Media Group as Customer Solutions Tour & Live Sound Leader

Michael Raine
April 19, 2022

AVL Media Group, the Quebec-based North American distributor of Lab Gruppen, Klark Teknik, Turbosound, Midas, Tannoy, Zero-Ohm and Spotlight, has announced the return of Music Tribe brands veteran, Chase McKnight, who rejoins the company as Customer Solutions Tour and Live Sound Leader, teaming with Customer Solutions Installed Sound Leader Joe Byrne to handle support services for the company’s professional line of products.

McKnight brings a decade of prior experience with Music Tribe, beginning in 2012 when he played a key role in the growth of Music Tribe brands, particularly with the success of the Midas product line. McKnight’s current position will have him returning as a key resource for reps, dealers, and end-users, with a focus on products such as the Midas Heritage HD96, with Byrne covering the installed AV sector brands including Lab Gruppen, Lake, Klark Teknik, and Tannoy. Working as a team with AVL Media Group, Byrne and McKnight will provide direct manufacturer pre-sales, post-sales, and design support services.

“We’re excited to see Chase rejoin the Music Tribe team,” says Andrew Hope, managing director of AVL Media Group. “He’s been a big part of our success in North America, and is a great resource for us in providing stellar support for our customers.”

“Music Tribe has gone from strength to strength over the years, and I’m proud to have been a part of that,” adds McKnight. “With so many iconic brands, and a great distributor like AVL Media Group, we boast a sales channel with enough inventory to weather any supply chain issues, and a support network that can keep our customers up and running under the most challenging conditions.”

Both Byrne and McKnight are based in Las Vegas, NV.

For more information,  contact AVL Media Group: 514-400-0110,,

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Michael Raine

Michael Raine is the Editor-In-Chief at NWC, publisher of Canadian Musician, Professional Sound, Professional Lighting & Production, and Canadian Music Trade magazines. He is also a co-host of the popular Canadian Musician Podcast. Michael has extensively covered nearly all aspects of the Canadian music business, as well as the pro audio, musical products, and the lighting and production industries.