SFM is proud to announce that ICE Cable Systems has joined its family of quality brands and is now the exclusive Canadian distributor of ICE Cable products. The Austin-Texas-based manufacturer offers complete lines of quality cables and accessories for hassle-free installations in residential and commercial audio video (AV), alarm and security, electrical contracting, and data centers.

ICE Cable products are carefully engineered to strict standards and specifications to enhance reliability and performance. They consist of data, speaker, coaxial, alarm, structured, control and automation cables and accessories. All ICE Cable products are packaged in a durable, strong, and water resistant pulling box, which is created by ICE Cable and simply the best in the industry.

SFM's primary focus with ICE Cable will be set on Bulk Cables, but their product offerings extend far beyond that category. Within each of their product categories, customers will discover a consistent theme of high-quality products that feature innovative, timesaving, and performance-enhancing innovations, positioning them as cutting-edge options within their respective fields. ICE is able to provide a competitive edge by offering superior products at highly competitive price points, while continuously finding news ways to innovate.

ʻʻWe are excited to announce our exclusive Canadian distributor partnership with ICE Cable," exclaims Simon Tournay, Brand Manager at SFM. "'ICE Cable offers high quality cables made to offer an exceptional installation experience. This new relationship is a perfect complement to our portfolio of leading brands and further demonstrates the reputable position we have in the Audio & AV market.ˮ

About ICE Cable Systems

Founded in 2004 by Brian Rizzo (President), the ICE Cable Systems company is headquartered in Austin, Texas and is a leading manufacturer of premium low-voltage wire and cable products. ICE has warehouses located in Los Angeles (CA), Austin (TX), and Philadelphia (PA) with an inventory lineup of complete cables and accessories including data, speaker, coaxial, alarm, structured, fiber, control and automation cable. ICE primarily focuses on three main categories: Bulk Cable, HDMI Cable, and Compression Connector, although the company does have a multitude of other cable technology offerings.

For more info about ICE Cable Systems, please visit: www.icecable.com

About SFM

SFM provides customized go-to-market solutions to global brands within the audiovisual, live entertainment, and media production industries. In addition to traditional wholesale distribution services, we offer an array of enhanced services designed to help our suppliers and customers achieve their full market potential. For more information visit sfm.ca.

For additional information, please contact:

Marie-Michelle Couture

Marketing Program Manager

Telephone: 1-800-363-8855 ext.: 2251 | Email: mariemichelle.couture@sfm.ca

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