Patton Electronics, a U.S. manufacturer of pro AV, unified communications, and industrial connectivity products and services, has signed a distribution agreement with Techni+Contact Canada Ltd, to be a national distributor for the commercial AV markets.

Sterling joins the company with 20-plus years of experience in commercial AV, broadcast, TV & film production, and post-production, where he built a reputation for himself as an expert in the field of audio and communications technology.

SFM hires Jean Pierre (JP) Filion as VP of revenue & growth, alongside Nader Tadros as VP of digital transformation & marketing.